Last year for the first time, we accepted an academic affiliate for our Smart Services Leadership Summit – Arizona State University’s Center for Services Leadership (CSL). They brought new perspectives and learning opportunities to our Smart Services community. The response was so overwhelmingly positive that we have invited them back again – and I am excited to announce that they have accepted.The CSL has established itself as a globally recognized authority on how to compete strategically through the profitable use of service and services, a critical component if you are going to compete and succeed in today’s evolving services-based economy. In partnership with the CSL, we are pleased to extend an additional value-add to this year’s Summit and offer delegates the unique opportunity to learn and apply “services blueprinting” in a Smart Services context.
Dr. Amy Ostrom, a leading expert in an approach and technique known as “services blueprinting,” will be conducting a half-day pre-Summit workshop on July 27th, from 1-5pm, in which she will describe the components of services blueprints, coach you through how to apply services blueprinting in a Smart Services context, and outline how to advance this technique within your own organization. (Click here for more information)
Smart Services promise a closer connection with the customer, for product manufacturers and service providers across industries, ranging from consumer electronics and telemedicine to industrial equipment, smart grid, and clean energy. Services blueprinting enables you to clearly visualize your services and delivery from the customers’ point of view and therefore can help you design Smart Services in a manner that can cement lasting, profitable customer relationships.
Our sponsorship allows us to offer the pre-Summit workshop at a significant discount off the CSL’s standard registration and it is available only to 2009 Summit delegates. Space is limited and we expect it to fill up quickly, so apply today.
I look forward to seeing you in San Diego in July!
Mark Vigoroso
Chief Services Strategist
312-577-1615
mvigoroso@qualcomm.com
Global Smart ServicesQualcomm
Subscribe by Email
No comments:
Post a Comment