Last year for the first time, we accepted an academic affiliate for our Smart Services Leadership Summit – Arizona State University’s Center for Services Leadership (CSL). They brought new perspectives and learning opportunities to our Smart Services community. The response was so overwhelmingly positive that we have invited them back again – and I am excited to announce that they have accepted.

The CSL has established itself as a globally recognized authority on how to compete strategically through the profitable use of service and services, a critical component if you are going to compete and succeed in today’s evolving services-based economy. In partnership with the CSL, we are pleased to extend an additional value-add to this year’s Summit and offer delegates the unique opportunity to learn and apply “services blueprinting” in a Smart Services context.

Dr. Amy Ostrom, a leading expert in an approach and technique known as “services blueprinting,” will be conducting a half-day pre-Summit workshop on July 27th, from 1-5pm, in which she will describe the components of services blueprints, coach you through how to apply services blueprinting in a Smart Services context, and outline how to advance this technique within your own organization. (Click here for more information)

Smart Services promise a closer connection with the customer, for product manufacturers and service providers across industries, ranging from consumer electronics and telemedicine to industrial equipment, smart grid, and clean energy. Services blueprinting enables you to clearly visualize your services and delivery from the customers’ point of view and therefore can help you design Smart Services in a manner that can cement lasting, profitable customer relationships.

Our sponsorship allows us to offer the pre-Summit workshop at a significant discount off the CSL’s standard registration and it is available only to 2009 Summit delegates. Space is limited and we expect it to fill up quickly, so apply today.

I look forward to seeing you in San Diego in July!

Mark Vigoroso
Chief Services Strategist
312-577-1615
mvigoroso@qualcomm.com
Global Smart ServicesQualcomm

Smart Services Leadership Summit Speakers Announced

The face of Smart Services and M2M communications is changing. Leading organizations implementing disruptive Smart Services have successfully crossed the chasm and are entering the mainstream. For the 5th Annual Smart Services Leadership Summit we are assembling the leaders and experts that will cut through the hype and get to the truth about the potentials and risks in this compelling new world, as well as ideas that will help you succeed. We are delighted to announce the following speakers:

Dr. Paul E. Jacobs was appointed Chairman of the Board of Directors in March 2009. He has served as a director since June 2005 and our Chief Executive Officer since July 2005. He served as Group President of the Qualcomm Wireless & Internet Group from July 2001 to June 2005. Click here for complete bio.

Anthony A. Lewis is Vice President of Open Development for Verizon Wireless. Lewis is responsible for executing the open development initiative, including directing the pricing, activation, billing, distribution, device specification, testing, communications planning and financial matters for the project. Click here for complete bio.

Bill Reinert is National Manager of Advanced Technology for Toyota Motor Sales, USA. His primary function is to coordinate Toyota’s various research, development and marketing activities related to alternative-fueled vehicles and emerging technologies. Click here for complete bio.

Bill Gajda is Chief Commercial Officer of the GSMA. In this role he leads the business development and commercial implementation activities within the GSMA. He is also responsible for several GSMA programs, including mobile entertainment, mobile advertising and mobile innovation. Click here for complete bio.

We’ll continue to announce additional details as this executive-level, invitation only program develops. You will also find updated information at www.qualcomm.com/ssls and you may request an invitation to attend via the web link or inquire with your Qualcomm representative.

Don’t miss this unique opportunity. Apply today.

John Tillotson

Sr. Director

Business Development

Global Smart Services