Since the dawn of the information age, plenty of ink - and blog bytes for that matter - has been dedicated to the differentiation between "data" and "knowledge." Most companies' plates overfloweth with the former, but starve for the latter.What separates top smart services practitioners from the also-rans has a lot to do with how the OEM, service network partner, and asset operator systematically extract actionable knowledge from heretofore inaccessable machine data.
Well-tuned analytics go beyond basic reporting and provide insights into future equipment performance patterns, operator behavior discrepancies, supply chain improvement opportunities, and unmet customer needs. Machine data trend analysis can enable OEMs to evolve from product suppliers to trusted advisors to their customers, by fueling new information-based service offerings. And herein lies the much-touted opportunity for OEMs and their channel partners to unlock new, highly-profitable revenue streams.
Consider the telephone manufacturer that can now help its business customers optimize call-center performance, or the air compressor manufacturer that can now ensure its customers' compliance with efficiency regulations, or the fuel-dispenser manufacturer that provides its customers with detailed reports on fuel loss, price elasticity, and fuel logistics optimization. In these and countless other examples, the ability to collect and report raw machine data no longer differentiates the OEM. The bar has risen, and keeps rising.
On July 16th at 1 pm ET (12 pm CT), I will be participating on a Webinar entitled Smart Business Intelligence Solutions to Optimize Your Services Operation, and I invite you to attend and ask some questions of your own.
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